Guests were able to discover this exceptional new setting, located in the Bürgenstock hotel complex, overlooking Lake Lucerne. This complex perfectly meets the requirements of elegance and tradition, values ​​that are both dear to the brand.

Longines marks 185 years of history and innovation by inaugurating today its first Corporate Boutique in Switzerland at the Bürgenstock Resort Lake Lucerne. This celebration, led by Walter von Känel, President of Longines, and Christophe Jeanneret, Brand Manager Swiss Market, was marked by the presence of Giulia Steingruber, Ambassador of Elegance. The ribbon-cutting ceremony took place before a select group of guests and media.

The elegant environment of the boutique, covering more than 80 square meters, enhances a wide range of models on display. It has a natural warm wooden interior display cabinets, each branded with the Longines logo, giving the space a timeless atmosphere. This Longines boutique will allow the clients and watch collectors to come and admire iconic timepieces of the brand, as well as new models.

“We are very proud to have opened our first Corporate Boutique in Switzerland and to provide our customers, visitors and tourists with the opportunity to discover our watches in an elegant environment reflecting the DNA of the brand. The boutique also offers a Museum section retracing Longines’ 185 years of watchmaking expertise,” said Walter von Känel. “Located in this extraordinary place, this boutique welcomes both collectors or enthusiasts as well as anyone curious to discover or acquire an exceptional timepiece.”

Attending this inauguration, Longines Ambassador of Elegance Giulia Steingruber declared: “I am delighted to have been invited to the Bürgenstock Resort for this inauguration and to be able to show my support for Longines. I have been an Ambassador for the brand since 2014 and this participation in an official inauguration here in Switzerland, close to home, is the perfect premiere for me. I believe its sophisticated atmosphere is a perfect match for Longines’ elegance and that of its watches.”

This new Boutique represents a modern interpretation of the brand’s traditional values and 185 years of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.