Longines becomes the Title Partner of Equita Longines, le Salon du Cheval de Lyon

Press Release

Longines becomes the Title Partner of Equita Longines, le Salon du Cheval de Lyon

As a token of its historic commitment to equestrian sports, the Swiss watch brand Longines associates itself with GL events to announce a new long-term partnership with Equita Longines, le Salon du Cheval de Lyon.

This event is the biggest annual equestrian gathering in Europe. As part of the FEI World Cup™ circuit, of which each year, riders compete in the different leagues to qualify for the long-awaited Finals. As the new Title Partner, Longines remains the Official Timekeeper and Official Watch of one of the most important events in the equestrian calendar, taking place from 31 October to 4 November. In addition, the winged hourglass brand is delighted to be associated with the weekend’s highlight trials: the Longines Grand Prix, on Friday and one of the legs of the Longines FEI Jumping World Cup™, on Sunday.

Longines is proud to announce its association as the Title Partner of Equita Longines, le Salon du Cheval de Lyon, of which it has been the Official Partner, Official Timekeeper and Official Watch since 2013. This event will take place from 31 October to 4 November as the biggest annual equestrian gathering in Europe. It will be held over five days of national and international competitions, comprising several disciplines, and will notably host the FEI World Cup’s dressage, driving and jumping stages.

 

Indeed, the winged hourglass brand is delighted to present the weekend’s highlight show jumping trials, the Longines Grand Prix, on Friday and the Longines FEI Jumping World Cup™, on Sunday, to which Longines is looking forward to providing its timekeeping expertise. The Friday’s trial will bring together fifty top-level rider/horse couples, offering the spectators outstanding performance and achievement at the highest level of sport. The best pair will advance into the jump-off and must be the fastest to win the class. The Sunday’s trial will bring the world’s best forty rider/horse couples. Many spectators are expected to attend this qualification leg leading to the prestigious Final taking place in Gothenburg in April 2019.

 

Longines’ commitment to equestrian sport dates back to 1878, when the brand developed a chronograph movement fitted in a case engraved with a jockey and his mount. Seen on American advertisements as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. Longines is the Official Partner, the Official Timekeeper and the Official Watch of international institutions, events, races and competitions. Tradition, Elegance and Performance are values that both equestrian sports and Longines share, which strengthen the profound bounds that the brand has been developing with the equestrian world for more than half a century.